The Klorane Institute becomes: “Klorane Botanical Foundation.”
This new name makes the foundation’s status clearer and makes botany the focus of its identity.
The new name also conveys the international reach of the projects developed by the foundation for over 20 years.
A new visual world to accompany our mission to protect and develop our botanical heritage.
A mosaic planet with parts that fit together to symbolize the promise of a world where plants have an important place in society.
This new visual identity that represents a forward-looking, optimistic foundation that proudly displays its passion for botany and for bringing green spaces back to our cities and lives.
A foundation that empowers all citizens to become pathfinders for change though botany.
Because today more than ever, with over half of the world’s population living in cities, Mr. Pierre Fabre’s vision has taken on its full meaning.
Klorane Botanical Foundation, the ambition of one man, Pierre Fabre.
In 1994, when Pierre Fabre created his company foundation, he was driven by one mission: to sow the seeds of botanical passion all over the world.